ZingPop​ 
Social Media

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Rock the Gram:  How to Use Instagram to Get Seen & Get Clients!

 

In this step-by-step course, you’ll learn everything you need to know about booking paying clients from Instagram–from putting together a polished, professional feed to exploding your engagement.

You’ll learn how to:

• Create a well-branded feed that looks & feels like you and attracts clients, too

• Write captions that captivate and inspire action–without giving up your unique personality or voice

• Use Instagram’s unique features–including Stories and Reels–to create engaging content that turns browsers into buyers

• Engage on Instagram the right way–and cultivate a genuine connection between you & your followers 

What exactly will you learn? Here’s a look at all the goods included in this 4 lesson, self-paced course…

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Lesson 1: Create a Cohesive Feed That’s Irresistible to Ideal Clients

It’s no secret Instagram is a highly-visual platform, which means the first step is learning how to “look the part.” Lesson 1 will teach you how to brand yourself, put together a cohesive and fascinating-to-look-at feed and come up with a consistent IG strategy that breeds trust and eventually, sales. 

Lesson 1 will dig into…

• The 6 areas you need to focus on to create a rock-solid & consistent Instagram presence–and a feed that people love to feast their eyes on.

• The most crucial part of your Instagram strategy–this can TRULY make or break your success.

• How to quickly & easily develop a recognizable, signature look & style–so people see your posts & already know they belong to you (and only you!)

• The hottest image editing apps for achieving the look you’re after–plus a look at the ultimate Instagram feed “DONT’s”

• Deciding what, when, and how to post content–so it always reaches the right audience, at the right time.

 

Lesson 2:  Turn Lukewarm Followers into Raving Fans with Action-Inspiring Content

While a fabulous feed can capture someone’s attention, captions are what will keep it–and keep them coming back. Lesson 2 will teach you how to whip up compelling captions so you can inspire action with your content & turn any eyeballs that land on your IG into actual paying clients.

Lesson 2 covers…

• The “hottest” piece of real estate on your Instagram profile–and how to effectively optimize every inch of it so more people see your stuff. 

• How to pack your posts with personality & your unique voice–and why that matters WAY more than you might think.

• The one thing most entrepreneurs forget to put in their posts that makes their posts “flop” and their followers go radio-silent (just make this one NO-BRAINER tweak & watch your IG efforts explode!)

• How to know exactly what to write in your captions so they’re crazy-fun for you & super valuable for your ideal clients.

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Lesson 3: Draw in Dream Clients with Personality & Value-Packed Stories and Reels

Want your followers to feel more connected to you, quickly? Video is the way to go. Lesson 3 dives deep into Instagram’s in-app, video-based features–Stories and Reels–and covers everything from what they are to how to use them to bring in new leads & make sales every single day (even if you’re NOT a “video person”).

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Lesson 3 digs into…

• What Reels and Stories actually are–and why even “camera shy” business owners can thrive using them.

• How to decide what to share to Stories and Reels –plus an insider’s look at how to create your own simple, sales-boosting strategy for these features.

• The most compelling types of content you NEED to share on Stories to get seen and get clients–and what you definitely SHOULDN’T.

• How to rock Reels right out of the gate–without creating crazy amounts of new content.
   

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Lesson 4: Use Enticing Hashtags & Comments to Reach Thousands & Explode Your Engagement 

Congrats! You’re all set up on Instagram and creating killer content (even videos!). Now what? It’s time to increase your reach & engagement so people actually see the creative & inspiring stuff you’re putting out into the world. Lesson 4 will break down the most powerful Instagram engagement techniques and teach you exactly how to implement them in your own biz–including the oh-so-confusing game of hashtags. #YESPLEASE

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In lesson 4, we’ll cover… 

• The ONLY numbers you need to know to 10x the amount of eyeballs on your IG–including the perfect number of hashtags to include in your posts (and everywhere else!).

• Why popular hashtags are a total engagement-killer–and how to effectively craft your own unique hashtag strategy that WORKS.

• How to avoid the dreaded shadowban–and avoid looking spammy while using hashtags.

• Other fun and overlooked ways to utilize hashtags beyond plopping them on your posts–(these techniques are GAME-CHANGERS!)

• Why comments are basically Instagram gold–plus how to leverage your own for more exposure.

• Exactly what to say in your comments and how to continue the conversation in a natural way –so you cultivate genuine connections with your audience!