Over the years, Instagram has developed into one of the top ways to consistently interact with potential customers and advertise to new audiences. The amount of exposure offered by Instagram is invaluable. As a result, it is essential to create a dynamic strategy that will enable your company to continually reach new users. Continue reading for a number of tried-and-true ways to help make your company explode on Instagram.
Follow Your Competitors’ Followers
First off, your company should follow your competitors’ followers. If you operate in a similar niche and space, then you should reach out to their audience as they may be easily converted to your customers. As you begin looking to gain a following, these followers could be invaluable in helping get your Instagram account off of the ground. In fact, they may jumpstart your growth and enable you to gain a dedicated following from day one.
Create a Consistent Schedule of Posts
Consistency is essential for maintaining organic growth. Instagram marketers recommend posting anywhere between five to eight times every week and to generally avoid posting more than once per day. All of your new posts will reach both past and future customers which will continue promoting your brand and image. You can test a variety of approaches to your posting times before implementing a consistent schedule. Experiment and observe the results before trying something new. Above all else, you should be consistent in promoting your message and company.
Establish a Uniform Voice and Brand
Along with creating a consistent schedule for posts, you should also work to establish a uniform brand and voice for your posts. Understand what your target audiences are hoping to see as well as the content that is most likely to persuade them. Then, you should begin creating strategies for including specific, consistent messages in all of your posts. Whether it is breathtaking pictures or a specific lifestyle, ensure that your content stands apart from competition while maintaining a uniform voice.
Rely on Hashtags
Once you have created a schedule for posts along with a uniform brand, you should also consider the hashtags that you will include with your posts. Marketing experts recommend including around ten hashtags per post. However, you must include specific hashtags that will target the correct audiences. Glance over the top posts in a hashtag before including it in your post in order to establish that the hashtag is relevant to your message and business. Spend some time researching, and you can maximize the number of views your post gain.
Engage with Customers
Finally, you should begin interacting and engaging with customers on your Instagram account. Always reply to direct messages and comments that are relevant to your business and message. Further, you should avoid arguing with customers in public feeds and instead turn them to relevant service options that will prevent a social media outcry. Engaging with customers through Instagram can boost brand loyalty and encourage them to publicly promote your company. Plus, if you personalize your comments to each and every user, you can encourage others to purchase your products and advertise the perks on social media.
Create a Unique Bio
Especially on Instagram, you will only have a short period of time to make a tangible impression on potential customers. One of the best ways is with a compelling bio that is clear and concise while communicating the heart of your company. With an eye-catching bio, you can gain exposure and promote your business to new people.
Overall, there are a number of strategies that you can implement to help your company explode on Instagram. Spend time planning out your content, and you can enjoy new levels of growth.
If you need help with your Instagram account, let's talk!
Guest writer Marla DiCarlo is an accomplished business consultant with more than 28 years of professional accounting experience. As co-owner and CEO of Raincatcher, she helps business owners learn how to sell a business so they can get paid the maximum value for their company.