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Email marketing is one of the most effective marketing channels. For every $1 spent, the average return on investment is $36. Without a plan and strategy in place, you may feel like you’re spinning your wheels. Step four of the series will guide your strategy with the five keys of effective email marketing to drive results.

The first thing to know about Instagram is this: While Instagram influencers are seemingly a dime a dozen these days, the truth is most people don’t become Insta-famous overnight.

That said, Instagram has proven it’s a powerful marketing tool with staying power. There are a whopping 1 billion Instagram users, and the number continues to grow every day.

No matter what you sell, it’s safe to say there are likely people on Instagram who might be interested in buying it.

If you have a flair for either images or writing or even speaking (Instagram continues to add video-based features!), you can potentially reach thousands of ideal clients on Instagram–if you know how to use it right.

Instagram regularly adds new features that can make the platform feel robust or complicated. But no matter how you choose to use it and how often, there are a few very simple tweaks you can make today that will explode your potential to reach new people.

Social media platforms are powerful tools, but they are just one piece of the marketing puzzle. If you’re relying on social media or email alone, you’re missing out. Discover how to leverage both email and social media to achieve results.

Are you curious about artificial intelligence (AI) content generation and how it works? Do you want to learn how AI can save you time and make your marketing efforts more effective?

In this one-hour webinar, I’ll share tips on incorporating AI into your marketing and make recommendations to ensure your messages are compelling to your audience.

The idea of getting your business online can often feel scary and even confusing. With so many moving parts, figuring out what to do and how to do it presents a unique challenge for time-starved small business owners. Don’t worry, once you understand how it all works together you can stop wasting time and focus on the things that actually benefit your business.

If you’re just getting started with online marketing or not seeing the results you’ve hoped for...this session is for you. You’ll learn the foundational elements that will help you get the word out about your business and you won’t need a marketing degree to do it!

We’re living in a smartphone world and it’s clear that we have to be prepared to further leverage how people communicate on this device as the new year progresses.

With mobile, you’ve got an amazing opportunity to reach customers regularly on a device they carry with them at all times.

You can win by enhancing the customer experience by using social, email, and text in concert to drive engagement and sales.

Growing your subscriber base is critical for increasing your audience and encouraging people to buy from you. However, many businesses find it difficult to expand their email list. The main reason? They don't put enough emphasis on asking for sign-ups and often overlook the powerful tools available to them.

This webinar will help you understand why growing your list matters and how you can implement effective strategies using marketing tools. By doing so, you'll gain permission-based subscribers who are more likely to engage with your content and eventually convert into loyal customers.